The From B to A: Driving Sustainable Change in Client Behavior continuing education course was made possible through an educational partnership with Trupanion.
Ever thought to yourself, “I wish we had more ‘A’ clients”? Join us as we explore, and quantify, 6 specific behaviors of A, B and C clients. Additionally, we’ll discuss strategies for encouraging more ‘A’ client behavior, ranging from how often clients visit your practice to their compliance on preventatives to their average annual spend.
The statistical content comes from the database of Trupanion. They discovered valuable statistical information determined to be of value to veterinarians and technicians.
This course is based on the archive of the webinar of the same name and is appropriate for veterinarians, credentialed technicians, and practice team members, along with vet and tech school students.
By the end of the presentation, participants should be able to:
- compare and contrast specific and measurable behaviors of A, B and C clients
- discuss the potential financial impact of converting a C client to a B client and a B client to an A client
- outline strategies to improve the behaviors that define A clients