Continuing Education Credits

Course meets the requirements for 1 RACE hours of continuing education credit for veterinary technicians and veterinarians in jurisdictions which recognize AAVSB's RACE approval. However, participants should be aware that some boards have limitations on the number of hours accepted in certain categories and/or restrictions on certain methods of delivery.

This course is applicable for 1 CE credits toward the continuing education requirement for the Certified Veterinary Practice Manager program offered by the Veterinary Hospital Managers Association (VHMA).

RACE Subject Category: Non-Medical; Delivery Method: Non-interactive Distance; Program Number 830018.


Content Presenter

Rhonda Bell, CVPM, CCFP


Course Focus and Learning Objectives

Powerful Client Communication through Social Media utilizes the archive of a live presentation under the same name.

Client communication is more vital than ever before but also more restricted than ever. Sharing positive news and ideas is challenging right now. Where do you begin? How do you have great communication with clients when face to face dialogue is not possible for so many? This is a great opportunity to use your practice social media platforms to communicate with clients.

Practice teams are facing stressors from every direction and so are clients. Practice’s that share their day to day news, setbacks, and expectations can build connections with their clients. Lift the veil and help your clients view you in a new way on social media. Help reduce negative reviews that come from frustration and misunderstandings by building relationships. Let’s look at some easy ways to bring the clients into the fold of your practice culture.

After completion of this course, the student should be able to:

  • discuss the basics of social media communication
  • compare social media platforms commonly used by veterinary practices
  • explain how practice culture and expectations can be shared with clients passively using social media
  • identify specific types of content that can educate and engage clients with the practice
  • explain the importance of being organized and keeping social media content timely via an editorial calendar and an automatic scheduler


Open Enrollment with Immediate Access and Individual Scheduling

This is an open enrollment course. Participants may enroll at any time. Upon submission of enrollment the participant is immediately added to the course. The course welcome email provides login and other important information.

This is an asynchronous course, meaning it does not contain real time components. Participants do not need to be logged into the course at specific times to attend lectures or view presentations. Participants do not need to complete the course in one sitting.

Completion Deadline:

Participants have 60 days from date of enrollment to view the presentation, as often as desired, as well as submit the two completion requirements outlined below. If after 60 days the completion requirements have not been submitted, the participant will be graded out of the course as incomplete.


Completion Requirements

The completion requirements for this course are:

  • complete the examination with a score of 80% or better - multiple attempts are permitted
  • submit the course survey

Upon submission of the final completion requirement, the participant will automatically be marked as completed and the course completion email will be sent out. The participant will have immediate access to the certificate.


Course Fee

Price: $25.00 USD