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This 2 week course is designed to assist management staff members understand how to build a client base through marketing. |
Upon completion of the course, the student will be able to:
- Understand and use direct, indirect, internal, and external marketing tactics
- Identify areas of marketing that need improvement
- How to use marketing techniques to bring in new clients
- Use marketing techniques to develop a long term relationship with current clients
- Develop a staff with superior service ideals
- Provide your clients with excellent services
- Handle unpleasant situations with confidence and compassion
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Topics covered include direct, indirect,internal and external marketing; how to use marketing to attract new clients and maintain present clients; facilitating client service excellence and more. |
No outside materials required - the course is totally online |
... I liked the content, and felt that it applied to my hospital. However, I really enjoyed reading the comments of other students. What they are doing, plan to do and the problems they have encountered. Content of the course - Lifetime Value of a Client is going to be part of our discussion at our staff meeting on Monday.
... I can use every portion of this course! I can see many places where we need to educate our staff better, where we need to congratulate them more, and where we need to change what we are doing!
... The format which these classes are set up in is very helpful with work and other duties.
... I liked the best that the course made you actively think about marketing in your own practice and made you more aware of further marketing possibilities |
VetMedTeam courses are asynchronous - they do not contain real time components. Students log in while a course is in session at times convenient to personal schedules. |
- Participation in instructor lead topics for each of the units
- Grade of 80% or better on the final exam
- Submission of the course survey
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This course is appropriate for any member of the veterinary practice team who seeks to have a greater understanding of the topics covered. |
This course is applicable for 5 CE credits toward the continuing education requirement for the Certified Veterinary Practice Manager program offered by the Veterinary Hospital Managers Association (VHMA).
VetMedTeam does not submit management courses to RACE as this organization is structured to provide credits for medical/clinical course, behavior related courses, and other similar topics. Also, most states severely limit or decline the use of management topic credits for veterinary or technician license renewal.
Instead, VetMedTeam submits management and customer service related courses to the VHMA for review and approval. CVPMs (Certified Veterinary Practice Managers) and CVPM candidates may use our VHMA approved courses for required CE credits for either sitting the examination or maintaining certification. |
 The Brakke Consulting Team
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| Christy Johnson, CVPM |
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Christy Johnson has been working in the veterinary industry since 1987. Through the years, she has worked in every aspect of veterinary practice. Christy started in management in 1992. Christy received her degree in veterinary management from St. Petersburg College in 1997 and in 1999 received her CVPM designation. Christy has been with Pampered Pet Health Center in Port Charlotte, Florida, since 1999 as Practice Administrator. In 2006 Christy became co-owner of the hospital. In 2007 she received her PHR, Professional in Human Resources certification.
Christy aided in the formation of multiple local veterinary management groups in the southwest Florida area. She actively participates in the Sunshine Veterinary Manager’s Group. Christy is also a member of the Association of Veterinary Practice Management Consultants and Advisors as well as the American Animal Hospital Association and Society for Human Resource Management. She is also a consultant and speaker in areas of practice management. Christy has been an active member of the VHMA since 1998. She was elected to serve as an Director in 2001, and, she was elected to the Secretary position in 2003-2005. Christy has been serving on the Board as Treasurer since 2005. She also is a member of the Executive Network of Charlotte County and the Chamber of Commerce.
Christy is married with 3 four legged “kids”. When not involved with the veterinary profession she enjoys gardening, fishing, scuba diving and time with the family
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September 15, 2010 - Registration deadline is 11:00 PM Eastern September 17, 2010
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| In addition, you many use your MERIAL® Rewards Visa® Prepaid Card to pay for courses. If you are not enrolled in the MERIAL Rewards program, ask your Merial Sales Representative or call 1-800-307-7000. If you do not have enough points and wish to supplement your payment with another card, please write to CE@VetMedTeam.com. |