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This 2 week course is designed to help management staff members understand basic marketing theory and terminology. |
Upon completion of the course, the student will be able to:
- Understand marketing theory
- Apply the four P's of marketing
- Create a mission and vision statement for their practice
- Identify types of marketing
- Perform a marketing analysis
- Prepare a S.W.O.T. analysis
- Develop a marketing plan
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Some of the topics covered include the four P's of marketing, types of marketing, mission and vision statements, SWOT analysis, and more. |
No outside materials required - the course is totally online |
... This course and others of this kind are very important for me, a future doctor, to have a more systematic awareness of the importance of marketing in a practice´s everyday life and ways to implement it. This was good for me because it enables me to be more critical regarding what I see in my practice and to be more aware of it´s flaws and what to improve in a near future. It is a simple, well structured course and Christy was very helpful and concise in the questions she posed which makes you think harder about the question asked. Thank you for the initiative. It will be useful for me.
... The course materials and assignments helped to re-inforce the content of the course objectives.
... As with all the courses I have taken on VetMed, I have learned a lot because I have to think things through. And working through the assignments gives me great insight into our practice.
... I like the ability to see the input from other students. They have some great ideas, some that I will use at my practice.
... How important staff and client education is in trying to promote your practice-we need to believe in what we sell and education gives us confidence to do so! I also enjoyed thinking about our strengths and our weaknesses and what we can do to improve. After being here for so long, it's easy to get in a rut! This course let me see things with fresh eyes. |
VetMedTeam courses are asynchronous - they do not contain real time components. Students log in while a course is in session at times convenient to personal schedules. |
- Participation in instructor lead topics for each of the units
- Grade of 80% or better on the final exam
- Submission of the course survey
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This course is appropriate for any member of the veterinary practice team who seeks to have a greater understanding of the topics covered. |
This course is applicable for 5 CE credits toward the continuing education requirement for the Certified Veterinary Practice Manager program offered by the Veterinary Hospital Managers Association (VHMA).
VetMedTeam does not submit management courses to RACE as this organization is structured to provide credits for medical/clinical course, behavior related courses, and other similar topics. Also, most states severely limit or decline the use of management topic credits for veterinary or technician license renewal.
Instead, VetMedTeam submits management and customer service related courses to the VHMA for review and approval. CVPMs (Certified Veterinary Practice Managers) and CVPM candidates may use our VHMA approved courses for required CE credits for either sitting the examination or maintaining certification. |
 The Brakke Consulting Team with contributions by Katherine Dobbs, RVT, CVPM.
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| Christy Johnson, CVPM |
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Christy Johnson has been working in the veterinary industry since 1987. Through the years, she has worked in every aspect of veterinary practice. Christy started in management in 1992. Christy received her degree in veterinary management from St. Petersburg College in 1997 and in 1999 received her CVPM designation. Christy has been with Pampered Pet Health Center in Port Charlotte, Florida, since 1999 as Practice Administrator. In 2006 Christy became co-owner of the hospital. In 2007 she received her PHR, Professional in Human Resources certification.
Christy aided in the formation of multiple local veterinary management groups in the southwest Florida area. She actively participates in the Sunshine Veterinary Manager’s Group. Christy is also a member of the Association of Veterinary Practice Management Consultants and Advisors as well as the American Animal Hospital Association and Society for Human Resource Management. She is also a consultant and speaker in areas of practice management. Christy has been an active member of the VHMA since 1998. She was elected to serve as an Director in 2001, and, she was elected to the Secretary position in 2003-2005. Christy has been serving on the Board as Treasurer since 2005. She also is a member of the Executive Network of Charlotte County and the Chamber of Commerce.
Christy is married with 3 four legged “kids”. When not involved with the veterinary profession she enjoys gardening, fishing, scuba diving and time with the family
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October 15, 2010 - Registration deadline is 11:00 PM Eastern October 17, 2010
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| In addition, you many use your MERIAL® Rewards Visa® Prepaid Card to pay for courses. If you are not enrolled in the MERIAL Rewards program, ask your Merial Sales Representative or call 1-800-307-7000. If you do not have enough points and wish to supplement your payment with another card, please write to CE@VetMedTeam.com. |