The value of preventive care and early intervention in human and dental medicine has been well established and acknowledged by the general public. The veterinary profession has not been as effective in communicating this benefit to pet owners, which has contributed to a decade-long trend toward declining numbers of pet owner visits to veterinarians. Remarkably, these declining trends have occurred despite substantial growth in the pet dog and cat population in the United States, by over 36% in the 10 year period ending in 2006.
Recent market research has identified several reasons for the decrease in the use of veterinary services. These include proliferation of self-help pet care by owners who search for pet health information on the Internet instead of relying on a veterinarian, the difficulties associated with transporting cats to the veterinary clinic and resistance to examination or treatment. Most importantly, current data indicate that inadequate understanding by pet owners of the need for routine examination of their pets is a key client-driven factor for the declining of veterinary services. By providing a blueprint for preventive healthcare, the new Canine and Feline Preventive Healthcare Guidelines emphasize the importance of communicating future healthcare recommendations and setting client expectations for follow-up visits.
The AAHA-AVMA Preventive Healthcare Guidelines for Dogs and Cats were developed and produced by AAHA and the AVMA, and were funded by an educational support grant from the Partnership for Preventive Pet Healthcare. The Implementing the AAHA-AVMA Preventive Healthcare Guidelines for Dogs and Cats course was built through a collaborative effort between VetMedTeam, AAHA, the AVMA and the Partnership.
This free course is designed to help practices, and practice team members, become acquainted with the components of the guidelines and to help facilitate implementation. Every practice strives to provide the best care for their patients. Through this course, practice team members will understand how implementation of these guidelines can help to increase the level of preventive care provided to patients, leading to a stronger practice and improved delivery of quality veterinary medicine.
PLEASE NOTE:This course contains flash based Articulate presentations. iPhones and iPads are not natively flash compatible but if a flash compatible browser has been installed on the iPad the presentations will play correctly. This link Flash on iPads provides information on flash compatible browsers. The presentations may also be viewed on a Mac.