Today's business environment is a rough place for veterinary practices. Pet owners not only have many choices as to where to spend their animal care dollars, but those dollars are not as plentiful as they were years ago. So how does a practice ensure that it attracts owners who are seeking veterinary care? How is the pet owner expected to know what services the practice offers and what services his or her pet needs? Why should the owner select your practice and not the practice 8 blocks away? Marketing the practice to new and existing clients is a critical component of practice success.
Many practice owners envision a slick, fast-talking, not very honest, used car salesman whenever the term "marketing" is used. This concept is far from the truth and practice owners who view true marketing in this light are doing a disservice to themselves and their practice team.
In reality, your practice cannot be in business without marketing, either with intentional effort or not. It occurs every day, in many ways. The real question is not "do you want to market," but rather "do you want to learn what you need to do so that you take control of the messages you are sending to current and potential clients?"
Marketing: Making an Impression is 3-week course designed to give you the tools you need for insight into your marketing efforts, and to make necessary changes to help you differentiate your clinic from others. It will help you to make an impression on existing and new clientele, so that they will have an exceptional experience at your practice.