TERMINOLOGY AND THEORY

 

 

Course Description


This 2 week course is designed to help management staff members understand basic marketing theory and terminology.

 

Learning Objectives


Upon completion of the course, the student will be able to:

  • Understand marketing theory
  • Apply the four P's of marketing
  • Create a mission and vision statement for their practice
  • Identify types of marketing
  • Perform a marketing analysis
  • Prepare a S.W.O.T. analysis
  • Develop a marketing plan

 

Course Content


Some of the topics covered include the four P's of marketing, types of marketing, mission and vision statements, SWOT analysis, and more.

 

Required Materials


No outside materials required - the course is totally online

 

Testimonials

... This course and others of this kind are very important for me, a future doctor, to have a more systematic awareness of the importance of marketing in a practice´s everyday life and ways to implement it. This was good for me because it enables me to be more critical regarding what I see in my practice and to be more aware of it´s flaws and what to improve in a near future. It is a simple, well structured course and Christy was very helpful and concise in the questions she posed which makes you think harder about the question asked. Thank you for the initiative. It will be useful for me.

... The course materials and assignments helped to re-inforce the content of the course objectives.

... As with all the courses I have taken on VetMed, I have learned a lot because I have to think things through. And working through the assignments gives me great insight into our practice.

... I like the ability to see the input from other students. They have some great ideas, some that I will use at my practice.

... How important staff and client education is in trying to promote your practice-we need to believe in what we sell and education gives us confidence to do so! I also enjoyed thinking about our strengths and our weaknesses and what we can do to improve. After being here for so long, it's easy to get in a rut! This course let me see things with fresh eyes.

...The assignments were very pertinent to what goes on in our practice

 

Student Login Requirements


VetMedTeam courses are asynchronous - they do not contain real time components. Students log in while a course is in session at times convenient to personal schedules.

 

Course Completion Requirements


  • Participation in instructor lead topics for each of the units
  • Grade of 80% or better on the final exam
  • Submission of the course survey

 

Recommended Student Criteria


This course is appropriate for any member of the veterinary practice team who seeks to have a greater understanding of the topics covered.

 

Continuing Education Credits

This course is applicable for 5 CE credits toward the continuing education requirement for the Certified Veterinary Practice Manager program offered by the Veterinary Hospital Managers Association (VHMA).

 

Course Writer


The Brakke Consulting Team with contributions by Katherine Dobbs, RVT, CVPM.

 

Course Instructor

Christy Johnson, CVPMChristy Johnson, CVPM

 

Upcoming Sessions

 

Pricing

Price: $88.00 USD



Students may enroll in this course after it has begun, up to the enrollment deadline date. Participants who enroll after the start date do not miss out on any components of the course. There are no real time sessions. The design of this course allows each student to proceed based on individual schedule, as long as all assignments are submitted by the assignment submission deadline.

 

In addition, you many use your MERIAL® Rewards Visa® Prepaid Card to pay for courses. If you are not enrolled in the MERIAL Rewards program, ask your Merial Sales Representative or call 1-800-307-7000. If you do not have enough points and wish to supplement your payment with another card, please write to CE@VetMedTeam.com.