BUILDING YOUR CLIENT BASE

 

 

Course Description


This 2 week course is designed to assist management staff members understand how to build a client base through marketing.

 

Learning Objectives


Upon completion of the course, the student will be able to:

  • Understand and use direct, indirect, internal, and external marketing tactics
  • Identify areas of marketing that need improvement
  • How to use marketing techniques to bring in new clients
  • Use marketing techniques to develop a long term relationship with current clients
  • Develop a staff with superior service ideals
  • Provide your clients with excellent services
  • Handle unpleasant situations with confidence and compassion

 

Course Content


Topics covered include direct, indirect,internal and external marketing; how to use marketing to attract new clients and maintain present clients; facilitating client service excellence and more.

 

Required Materials


No outside materials required - the course is totally online

 

Testimonials

... I liked the content, and felt that it applied to my hospital. However, I really enjoyed reading the comments of other students. What they are doing, plan to do and the problems they have encountered. Content of the course - Lifetime Value of a Client is going to be part of our discussion at our staff meeting on Monday.

... I can use every portion of this course! I can see many places where we need to educate our staff better, where we need to congratulate them more, and where we need to change what we are doing!

... The format which these classes are set up in is very helpful with work and other duties.

... I liked the best that the course made you actively think about marketing in your own practice and made you more aware of further marketing possibilities

 

Student Login Requirements


VetMedTeam courses are asynchronous - they do not contain real time components. Students log in while a course is in session at times convenient to personal schedules.

 

Course Completion Requirements


  • Participation in instructor lead topics for each of the units
  • Grade of 80% or better on the final exam
  • Submission of the course survey

 

Recommended Student Criteria


This course is appropriate for any member of the veterinary practice team who seeks to have a greater understanding of the topics covered.

 

Continuing Education Credits

This course is applicable for 5 CE credits toward the continuing education requirement for the Certified Veterinary Practice Manager program offered by the Veterinary Hospital Managers Association (VHMA).

 

Course Writer


The Brakke Consulting Team

 

Course Instructor

Christy Johnson, CVPMChristy Johnson, CVPM

 

Upcoming Sessions

 

Pricing

Price: $88.00 USD


Students may enroll in this course after it has begun, up to the enrollment deadline date. Participants who enroll after the start date do not miss out on any components of the course. There are no real time sessions. The design of this course allows each student to proceed based on individual schedule, as long as all assignments are submitted by the assignment submission deadline.

 

In addition, you many use your MERIAL® Rewards Visa® Prepaid Card to pay for courses. If you are not enrolled in the MERIAL Rewards program, ask your Merial Sales Representative or call 1-800-307-7000. If you do not have enough points and wish to supplement your payment with another card, please write to CE@VetMedTeam.com.